Indigenous people of the Philippines have suffered centuries of hardships. Still today, economic opportunities remain scarce, political corruption endemic, plundering of resources a constant threat, and slow erosion of the cultural heritage a worrisome prospect. Success stories do exist, however. There are less than 6000 Maeng people living in settlements scattered across an area about the size of Vienna, Austria. These settlements constitute the municipality of Tubo, province of Abra, on the western slopes of the Cordillera Central mountains of northern Luzon. A key part of the community’s ongoing reinvigoration effort is to ensure that the pride in the centuries-old traditions is passed on to the young generation. The idea was not to fight the lure of modern life, but carefully weave both into a form mutually inspired coexistence, thus curbing a flight of the youth from the community, and avoiding the Disneyfication trap at the same time. So far, it it looks like it's working.